Hi, I'mLeRon Jackson

Business Analyst

Responsible for the operational success of the NBA's website NBA.com, tent pole events, and new products and features. Worked closely with internal/external groups to integrate their work and resources into NBA projects and scheduling, as well as managing and recording project charters, requirements, risk and management plans. Directly manage workflow between internal departments, shared technology groups and dedicated corporate resources to drive successful project outcomes for large initiatives and NBA tentpoles. Provided daily operational support for NBA.com responsive Web platform, assesses production-related issues to ensure they are directed to the appropriate team for problem resolution, and evaluated and drove project and operational related processes for improvement. Partnered with department leads to make sure the team is complying with the scope of project agreements between NBA Digital, NBA League, its partners and vendors.
• NBA project: Created the launch plan for the NBA Pre-Season and Regular Season schedule release. Coordinated with mobile, web, and connected devices product managers for a seamless launched of data feed for their respected devices.
• Technical Troubleshooting: Reported any website issue in Jira by writing technical requirements to help re-engineer any problem.

Tasked with orchestrating Ecommerce strategy, digital ads, mobile ad integration, and business solutions to facilitate online transactions. Translated business requirements into effective UI experiences for customers utilizing website touch points. Conducted requirements analysis, proposed solutions, and managed projects through full lifecycle utilizing Agile methodologies. Collaborated cross functionally with high performance teams ranging from Web Design to Marketing to ensure Ecommerce solutions align with requirements, and integrate with web and mobile pages. Developed and implemented testing. Trained employees on use of IT tools and processes, and resolved escalated technical issues. Liaised between Legal team and development/implementation teams. Responsible for all legal content for U-verse products.
• Web Presence Integration: Managed digital assets (DAM), website and mobile App ad integration for all digital ads for AT&T U-verse and DirecTV products.
• Legal Disclaimer projects: Launched Legal Disclaimer Repository project in CQ5/AEM bringing U-verse products in compliance with Federal Trade Commission. Transitioned legal disclaimers from DirecTV.com to AT&T.com
• Technical Troubleshooting: Conducted A/B testing to maximize click through rates, troubleshot Html and CSS code issues, and resolved CQ5/AEM implementation errors, website layout misalignments, and content changes.

Directly collaborated with Account Management, Media, Ad Operations, Advanced Analytics, and clients facilitating daily operations for Capital One and Equifax. Tested and validated 3rd party tracking pixels for implementation on all campaigns and mobile app integration. Partnered with Account Operations Manager to ensure flawless execution of campaigns.
• Process Optimization: Member of DART Governance/DoubleClick processes for Capital One/Equifax to ensure clarity and transparency, and share expertise in technical application, ad serving technologies, and tagging implementation.
• Tag Management: Collected and analyzed sales data using Google Analytics and Google Tag Manager for tracking metrics and setting events to allow us to better analyze page visits, transaction goals, link popularity, click-through rates, cost-per clicks, and bounce rates. Performed A/B Testing on website release updates to gain better insight toward our marketing strategies to determine what particular areas needed more focus.
• Quality Assurance: Owned QA process while supporting Media and Display team in implementation and integration of piggyback pixels from 3rd party vendors.

Directly collaborated with Account Management, Media, Ad Operations, Advanced Analytics, and clients facilitating daily operations for Capital One and Equifax. Tested and validated 3rd party tracking pixels for implementation on all campaigns and mobile app integration. Partnered with Account Operations Manager to ensure flawless execution of campaigns.
• Process Optimization: Member of DART Governance/DoubleClick processes for Capital One/Equifax to ensure clarity and transparency, and share expertise in technical application, ad serving technologies, and tagging implementation.
• Tag Management: Collected and analyzed sales data using Google Analytics and Google Tag Manager for tracking metrics and setting events to allow us to better analyze page visits, transaction goals, link popularity, click-through rates, cost-per clicks, and bounce rates. Performed A/B Testing on website release updates to gain better insight toward our marketing strategies to determine what particular areas needed more focus.
• Quality Assurance: Owned QA process while supporting Media and Display team in implementation and integration of piggyback pixels from 3rd party vendors.

One-year contract facilitating daily contracts and confirmation and schedule change forms for client schedules. Prepared daily program logs and traffic reporting related to advertising. Reported inventory analysis to Sales and Management.

Accountable for monthly marketing and advertising contracts including managing budgets and performance. Planned and executed testing while ensuring flash/.gif banners distributed correctly across website. Monitored and documented results. Conducted data analysis to identify underperforming areas. Updated pricing for sales and marketing teams. Directly interfaced with clients to coordinate successful launch and creation of banner advertising. Liaised between development, creative, and client services staff. Managed projects within budget and deadline parameters.
• Marketing and Advertising: Processed and managed over 500 monthly cross marketing and advertising contracts generating revenues in excess of $4.5M.
• Research and Presentations: Analyzed, developed, and presented $750M internet advertising and Private Seller Division revitalization proposals to CEO and top executives.

Oversaw daily sales and purchases across 2300 stores. Analyzed and documented merchandizing related data while adeptly supporting Data Administration leadership with projects and initiatives. Reviewed data from Global Product Merchants and Assistant for accuracy and completeness. Conducted key market research for product pricing and placement updates. Monitored campaigns, and analyzed data to optimize performance. Generated recurring reporting/analytics plan for management.
• Sales Forecasting: Forecasted $750K worth of products to determine when and when not to sell throughout year.